Current Situation of Packaging Design

Since the founding of new China, especially since the reform and opening to the outside world, we can say that the packaging industry in our country has developed rapidly with the rapid development of society. It can be said that in just a few decades we have filled the hundreds of years of classes that have been absent for special historical reasons. This is a great achievement and deserves the pride of every chinese.

In the early days of the founding of the people's Republic of China, because of the difficult construction conditions and the shortage of relative material, our packing showed a simple and easy design interest. The shape of the packing production as cigarette production of Shenyang cigarette factory -- soft box design, simple paper and few color printing, but contains a solemn powerful words and genial and image of the entire design, give a person a kind of "simple, elegant, Zhuang Ya" feeling; cloth shoes and rubber shoes with rough some of the kraft paper to wrap, the material is saved, and can be sent to the goods across the country the majority of workers hand; cake packaging is probably the most distinctive: in addition to the use of paper food package, hemp four bar bread, topped with a piece of paper with auspicious patterns of wrapping paper, the design is simple, but let a person in your hands, very warm, humane. This may be worth the modern cake packaging sector reference.

Since the reform and opening up, along with the people living standard and aesthetic sentiment continues to improve, coupled with the impact by the design trend of the western countries, packaging design in China has made great progress in terms of morphology, packaging design fade and prosperity. A lot of packaging design teaching art colleges is also more and more sensual. I read some Chinese designers to design the cover of the 80s CD, the first feeling of these design although less computer design taste, but the manual design patterns and pattern reflected the stick and the theme of the mood will become a rare boutique design.

At this stage, the design community generally believe that the view is that these twenty years, we first learn Japan, Hong Kong and Taiwan again, and then learn Europe and america". Apart from arbitrary and absolute components in this sentence, we should realize that the design culture is lagging behind (not only the design ideas, but also consider the technical component design) by the impact of foreign culture is a must. But cultural exchanges are always interactive, albeit in varying degrees. For example, we have never seen anything like shampoo or luncheon meat, but with the development of society, these things will always appear in our lives. Thus, it is impossible for our design to continue the western forms involved. But this does not mean that we can only do the copying work. In fact, the designers of our country face the new faces of these goods and have been designed in the Chinese way. In one packing lesson, one of my friends mentioned a product called "clam oil" at that time, a shell design. It used to be three cents a day, but it could be with people of that time. Of course, the product is easy to use, but who can ignore the packaging design that kind of intimate and personalized taste?